Campaign Analytics
Performance Insights
Track average campaign performance metrics from the last 30 days. Monitor CPM, ad clicks, conversions, and targeting effectiveness across all verticals.
Performance Metrics
Key Cost Indicators
Average metrics for SaaS & Tech
CPM
$17.01
Cost per 1K impressions
Ad Click
$1.91
Cost per click
Registration
$34.80
Cost per registration
Audience Performance
Targeting Segments
Detailed metrics for SaaS & Tech
| Segment | Impressions | Clicks | Conversions | Conv. Value | Avg CPA |
|---|---|---|---|---|---|
|
Software Engineers
27.3%
|
2.7M | 71.0K | 284 | $241.38 | $26.91 |
|
IT Managers
24.8%
|
2.5M | 62.0K | 217 | $253.93 | $38.25 |
|
Product Managers
19.5%
|
2.0M | 46.8K | 150 | $207.51 | $26.38 |
|
CTOs & Tech Leaders
17.2%
|
1.7M | 37.8K | 144 | $166.10 | $25.87 |
|
DevOps Teams
11.2%
|
1.1M | 22.4K | 63 | $113.74 | $25.51 |
Geographic Data
Performance by Region
Campaign distribution across key markets
Market Distribution
United States
52.8%
United Kingdom
15.3%
Germany
10.9%
Canada
9.2%
Australia
6.8%
Netherlands
5.0%
Performance by Country
| Country | Impressions | Clicks | Conversions |
|---|---|---|---|
| United States | 1.6M | 38.0K | 125 |
| United Kingdom | 459.0K | 11.0K | 36 |
| Germany | 327.0K | 7.8K | 26 |
| Canada | 276.0K | 6.6K | 22 |
| Australia | 204.0K | 4.9K | 16 |
| Netherlands | 150.0K | 3.6K | 12 |
Industry Standards
Benchmark Metrics
Average performance for SaaS & Tech
Avg CPM
$5.61
Avg CPC
$4.25
Avg CTR
2.40%
Avg CVR
2.40%