Campaign Analytics
Performance Insights
Track average campaign performance metrics from the last 30 days. Monitor CPM, ad clicks, conversions, and targeting effectiveness across all verticals.
Performance Metrics
Key Cost Indicators
Average metrics for Gaming
CPM
$14.53
Cost per 1K impressions
Ad Click
$2.42
Cost per click
User Acquisition
$22.28
Cost per user
Audience Performance
Targeting Segments
Detailed metrics for Gaming
| Segment | Impressions | Clicks | Conversions | Conv. Value | Avg CPA |
|---|---|---|---|---|---|
|
Casual Mobile Gamers
28.3%
|
2.8M | 67.9K | 25.8K | $10.69 | $30.54 |
|
Strategy Game Players
24.1%
|
2.4M | 53.0K | 17.2K | $10.28 | $47.39 |
|
Puzzle Enthusiasts
19.7%
|
2.0M | 39.4K | 14.1K | $9.76 | $34.73 |
|
RPG Fans
16.5%
|
1.7M | 31.4K | 8.8K | $11.24 | $42.89 |
|
Competitive Gamers
11.4%
|
1.1M | 20.5K | 5.1K | $10.86 | $24.96 |
Geographic Data
Performance by Region
Campaign distribution across key markets
Market Distribution
United States
38.5%
Japan
15.2%
South Korea
13.8%
United Kingdom
11.5%
Germany
10.7%
Canada
10.3%
Performance by Country
| Country | Impressions | Clicks | Conversions |
|---|---|---|---|
| United States | 924.0K | 19.4K | 6.6K |
| Japan | 364.8K | 7.7K | 2.6K |
| South Korea | 331.2K | 7.0K | 2.4K |
| United Kingdom | 276.0K | 5.8K | 2.0K |
| Germany | 256.8K | 5.4K | 1.8K |
| Canada | 247.2K | 5.2K | 1.8K |
Industry Standards
Benchmark Metrics
Average performance for Gaming
Avg CPM
$5.30
Avg CPC
$2.57
Avg CTR
2.10%
Avg CVR
3.20%