Campaign Analytics
Performance Insights
Track average campaign performance metrics from the last 30 days. Monitor CPM, ad clicks, conversions, and targeting effectiveness across all verticals.
Performance Metrics
Key Cost Indicators
Average metrics for iGaming
CPM
$9.47
Cost per 1K impressions
Ad Click
$2.16
Cost per click
User Acquisition
$43.38
Cost per user
Registration
$31.87
Cost per registration
Audience Performance
Targeting Segments
Detailed metrics for iGaming
| Segment | Impressions | Clicks | Conversions | Conv. Value | Avg CPA |
|---|---|---|---|---|---|
|
Sports Betting Enthusiasts
29.1%
|
2.9M | 81.5K | 733 | $12.50 | $42.12 |
|
Casino Game Players
26.4%
|
2.6M | 68.6K | 549 | $11.83 | $42.46 |
|
Poker Players
18.7%
|
1.9M | 44.9K | 314 | $14.61 | $34.65 |
|
Esports Bettors
15.3%
|
1.5M | 35.2K | 282 | $12.40 | $27.96 |
|
Live Casino Fans
10.5%
|
1.1M | 22.1K | 154 | $8.14 | $47.02 |
Geographic Data
Performance by Region
Campaign distribution across key markets
Market Distribution
Performance by Country
| Country | Impressions | Clicks | Conversions |
|---|---|---|---|
| United Kingdom | 1.0M | 25.2K | 200 |
| Canada | 659.2K | 16.5K | 131 |
| Germany | 541.7K | 13.5K | 107 |
| Australia | 488.3K | 12.2K | 97 |
| Sweden | 431.3K | 10.8K | 86 |
| Netherlands | 434.8K | 10.9K | 86 |
Industry Standards
Benchmark Metrics
Average performance for iGaming