Video Pre-Roll Advertising
Video pre-roll reaches viewers who have already committed to watching. That is a different audience from someone who scrolled past a banner. AdsNetwork is the video advertising network delivering instream video advertising before premium content, across crypto, finance, gaming, and iGaming publishers, with full control over targeting, skippability, and frequency.
Premium Video Advertising Formats
Format choice changes everything in video. Here is which one fits which objective.
15s, 30s, or 60s. Skippable or non-skippable. Plays before the content viewers have chosen to watch, maximum attention before the skip option appears. The most effective instream video advertising format for direct-response campaigns targeting high-intent audiences.
Six seconds. Non-skippable. Non-ignorable. Built for brand recall rather than conversion, short enough that viewers accept the interruption, long enough to deliver one clear, memorable message. Built for retargeting and re-engagement.
Appears mid-way through longer content, when viewers are most committed and least likely to abandon. The highest-CPM video format on our network and worth it for brand storytelling campaigns where completion rate is the primary metric.
What Is Pre-Roll Advertising?
Video pre-roll advertising is an in stream video format where your ad plays before publisher video content begins, reaching users in a leaned-in, high-engagement state when attention is at its peak.
On AdsNetwork, video advertising network campaigns offer full control over targeting, including geo, device, content category, and audience behavior, with crypto video advertising enhanced by on-chain wallet data, while AI optimization adjusts suitability, frequency caps, and budget in real time to maximize performance and completion rates.
Why Brands Choose AdsNetwork Video Advertising
Crypto, casino, and financial video ads get flagged on YouTube constantly. Ours don't.
Video Advertising for High-Growth Industries
If YouTube has flagged, disapproved, or limited your video campaigns, you already know the problem.
Crypto video advertising for token launches, exchange awareness campaigns, and DeFi protocol promotion without YouTube's certification hoops. Targeted by on-chain wallet data so the audience is qualified before the ad plays.
Video ads for iGaming brands: event-driven sportsbook campaigns, casino brand launches, and seasonal promotions using pre-roll to reach betting audiences at peak engagement. Targeting by wagering behaviour and regulated jurisdiction.
Trading platform demos, investment app launches, and neobank brand campaigns benefit from video's ability to show rather than claim. Pre-roll on premium finance content reaches users researching financial products at higher intent than search, at lower cost than YouTube.
Game trailers, seasonal event campaigns, and feature reveals are natural pre-roll content. Reach mobile gamers, Web3 gaming communities, and eSports audiences through video placements on the gaming content platforms they already spend hours on.
Specifications
Everything you need before uploading your video creative.
MP4, WebM (recommended: MP4 H.264)
1920×1080 (1080p) recommended / 1280×720 minimum
50MB
6s (bumper) / 15s / 30s / 60s
Both available — configured at campaign setup
Desktop, Mobile, Tablet
CPM / CPV (cost per view) — both models available
68% non-skippable / 45% skippable
Optional 300×250 companion display ad supported
May 13, 2026
9 min read
The programmatic advertising landscape does not stand still. Every year, new pressures and technologies reshape how inventory is…
Read ArticleMay 11, 2026
11 min read
Every digital ad that reaches a user today is the product of a thirty-year technological evolution. From a…
Read ArticleMay 10, 2026
9 min read
Most digital advertising budgets are still producing less than they should. Audiences are reached inconsistently, costs are difficult…
Read ArticleMay 8, 2026
10 min read
Every digital ad that reaches a user has traveled through a chain of software before it appears on…
Read ArticleMay 6, 2026
9 min read
Every digital advertising budget eventually faces the same decision: buy programmatically or buy direct. On the surface, the…
Read ArticleMay 4, 2026
13 min read
Digital advertising now runs on infrastructure most people never see. Behind every ad impression served on a webpage,…
Read ArticleFrequently Asked Questions
Video pre-roll advertising is an instream video format where your ad plays before a publisher's video content begins. The viewer has actively chosen to watch, making pre-roll the highest-attention video format available. It accounts for the majority of instream video advertising spend globally, because you have the viewer's full focus before the content they came for starts.
Format: MP4 (H.264) or WebM. Resolution: 1920×1080 minimum. File size: max 50MB. Duration: 6s, 15s, 30s, or 60s. Skippable or non-skippable, configured at campaign setup. Optional 300×250 companion banner supported. For direct-response campaigns, 15-second non-skippable is the most consistently effective configuration on our network.
Non-skippable pre-roll averages a 68% video ad completion rate on our network. Skippable pre-roll averages 45%. Bumper ads (6 seconds, non-skippable) achieve near-100% completion. Completion rate improves throughout a campaign as our AI optimises placement selection toward higher-engagement contexts.
In the skippable vs non-skippable ads decision: non-skippable delivers guaranteed exposure — better for brand recall and message delivery, higher CPM. Skippable has lower CPM and broader reach, with the added signal that viewers who watch past the skip point are self-selecting as interested. For direct-response, 15-second non-skippable is the stronger choice. For awareness at scale, skippable wins.
Video advertising CPM rates on our network typically range from $8–$25 depending on geo, vertical, and targeting specificity. Crypto and iGaming with on-chain targeting sit toward the higher end. Pre-roll video CPM is higher than display and native because viewer attention is correspondingly higher. Our team provides a specific pre-roll video CPM estimate for your vertical before you commit budget.
Yes. AdsNetwork operates independently of Google and YouTube. Crypto projects, DeFi protocols, online casinos, sportsbooks, and financial brands run video pre-roll campaigns without content restrictions or certification requirements. If YouTube flagged your video ad, we run it.
AI-Powered Mobile
Our mobile app is currently in development. Soon, you’ll be able to manage and monitor campaigns on the move.
World Cup Package
Plus a free creative team and pre-built media plan. For verified advertisers only.
