How AdsNetwork Helped OKX Acquire High-Value Traders Across Tier 1 Markets

Campaign Overview

Advertiser: OKX
Industry: Cryptocurrency Exchange
Campaign Type: Display & Native Advertising
Duration: 4 Months
Campaign Budget: $150,000
Primary KPI: First-Time Depositors (FTDs)
Secondary KPI: KYC Verified Users & Trading Activity

Results

• 3,980 New Registrations
• 811 First-Time Depositors
• $185 CPA (FTD)
• $1.094 Average CPC
• 1.9M Impressions

Target Markets

United Kingdom, Germany, Canada, Australia, Netherlands, Sweden

About OKX

OKX is one of the world’s leading cryptocurrency exchanges, providing spot trading, derivatives, staking, and Web3 services to millions of users globally.

To accelerate user acquisition in highly competitive Tier 1 regions, OKX partnered with AdsNetwork to attract quality traders rather than low-intent registrations.

The Challenge

While Tier 1 countries offer higher-value users, acquisition costs are significantly higher than emerging markets.

The campaign needed to balance volume and quality while maintaining sustainable CPA targets.

Key objectives included:

• Acquiring verified users.
• Increasing first-time deposits.
• Generating active traders.
• Maintaining efficient acquisition costs.

AdsNetwork Strategy

AdsNetwork deployed a multi-market acquisition strategy focused on users actively researching crypto exchanges, investing, and trading.

The campaign included:

• Localized creative assets.
• Financial and crypto-focused publisher inventory.
• Trading incentive campaigns.
• Deposit-driven optimization.
• Continuous audience refinement.

Instead of optimizing toward registrations, campaigns were optimized toward verified users and funded accounts.

Optimization Process

During the first six weeks, AdsNetwork tested multiple audience segments and publisher groups to identify the strongest-performing sources.

After analyzing user quality data, budgets were concentrated on placements delivering the highest KYC and deposit rates.

Optimization included:

• Publisher quality filtering.
• Creative rotation.
• Bid adjustments.
• Audience segmentation by trading intent.

Final Results

After four months of optimization:

• 3,980 users registered.
• 811 users funded their accounts.
• 1.9M Impressions.
• CPA stabilized at $185 per depositor.

The campaign delivered a consistent flow of high-quality traders while maintaining acquisition efficiency across some of the world’s most competitive crypto markets.

Outcome

By focusing on verified traders rather than registrations alone, AdsNetwork helped OKX build a scalable acquisition channel across Tier 1 markets.

The campaign generated hundreds of funded trading accounts, strong trading activity, and a sustainable framework for future growth in premium geographies.