Bitunix Brand Awareness & User Acquisition Case Study

Overview

Bitunix partnered with AdsNetwork to increase brand awareness in the United Kingdom while also driving qualified user acquisition through targeted crypto, trading, finance, and Web3 audiences.

Over a 3-month campaign, Bitunix generated 31.6M impressions, reached 9.4M unique users, and acquired 940 first-time depositors at a $106 CPA per FTD.

The campaign was designed with brand awareness as the primary objective, while also supporting measurable performance outcomes including new registrations, KYC verified users, first-time depositors, and trading activity.

Key Campaign Results

Total impressions: 31.6M
Unique reach: 9.4M
Average frequency: 3.3
Total clicks: 128,400
Average CPC: $0.78
Click-through rate: 0.41%
New registrations: 8,260
KYC verified users: 3,180
First-time depositors: 940
CPA per FTD: $106
Trading volume generated: $2.8M+
Campaign type: Display & Native Advertising
Industry: Cryptocurrency Exchange
Campaign duration: 3 Months
Total ad spend: $100,000
Target market: United Kingdom
Primary objective: Brand Awareness
Secondary objective: New Registrations, KYC Verified Users & First-Time Depositors

About Bituni

Bitunix is a fast-growing cryptocurrency exchange offering spot trading, futures trading, and advanced trading tools for global crypto users.

As competition among cryptocurrency exchanges continued to increase in premium markets, Bitunix partnered with AdsNetwork to strengthen brand visibility and attract users with strong trading intent.

The campaign was built to increase awareness of the Bitunix brand among crypto traders in the United Kingdom, while also creating a measurable acquisition funnel from ad exposure to registration, KYC completion, first-time deposit, and trading activity.

The Challenge

The UK crypto exchange market is highly competitive, with users exposed to multiple global trading platforms, trading apps, and digital asset brands.

Bitunix needed to build stronger brand recognition while also proving that a brand awareness campaign could generate real acquisition value.

The main challenge was to balance reach, visibility, and user quality while maintaining efficient acquisition costs.

Key objectives included:

Increasing Bitunix brand exposure in the United Kingdom.

Reaching users interested in crypto, trading, Web3, and digital assets.

Driving qualified traffic to Bitunix landing pages.

Generating new registrations.

Increasing KYC verified users.

Converting users into first-time depositors.

Maintaining efficient acquisition costs while prioritizing awareness.

Why AdsNetwork

AdsNetwork was selected because it gave Bitunix access to crypto-native audiences and finance-focused publisher inventory where exchange-related messaging could perform effectively.

Instead of relying on broad display traffic, AdsNetwork helped Bitunix reach users based on relevant crypto behavior, trading interest, market research activity, and Web3 engagement.

The campaign benefited from four main AdsNetwork capabilities:

Crypto-focused audience targeting: Ads reached users interested in crypto exchanges, Bitcoin, Ethereum, futures trading, market analysis, Web3, and digital asset investing.

Brand and performance balance: The campaign was structured to deliver large-scale awareness while also tracking registrations, KYC completions, first-time deposits, and trading volume.

Localized campaign execution: Messaging and placements were focused around the United Kingdom market to improve relevance and media efficiency.

Continuous optimization: AdsNetwork adjusted publisher sources, creatives, bids, and audience segments based on campaign performance data.

Campaign Strategy

Phase 1: Awareness & Audience Testing

The campaign began with a broad awareness push across crypto, finance, investment, trading, and Web3-related publisher environments.

AdsNetwork tested multiple audience segments to identify which users were most likely to engage with Bitunix and move deeper into the acquisition funnel.

The strongest engagement came from users actively reading about:

Crypto exchanges.

Bitcoin and Ethereum.

Futures trading.

Market analysis.

Exchange comparisons.

Web3 and digital asset investing.

This phase helped AdsNetwork understand which publisher groups and audience segments delivered the highest-quality traffic.

Phase 2: Creative Positioning

Once early campaign data showed which audiences were engaging, the creative strategy focused on Bitunix’s exchange offering and trading-focused value proposition.

Ad creatives introduced Bitunix as a crypto trading platform for users interested in spot trading, futures trading, and advanced trading tools.

The campaign tested different creative angles, including:

Brand awareness creatives.

Exchange comparison messaging.

Trading-focused banners.

Crypto market opportunity messaging.

Direct-response creatives for registration.

Retargeting creatives for users who clicked but did not register.

Creative rotation helped prevent ad fatigue and allowed AdsNetwork to identify the messages that delivered the strongest engagement and conversion activity.

Phase 3: Conversion Optimization

As the campaign matured, AdsNetwork shifted more budget toward the publisher placements, audiences, and creatives that generated the strongest registration, KYC, and deposit activity.

Optimization focused on improving user quality rather than simply increasing traffic volume.

AdsNetwork optimized toward:

New registrations.

KYC verified users.

First-time depositors.

Users reaching registration and KYC pages.

Returning visitors from retargeting pools.

High-intent trading audiences.

Low-engagement placements were reduced, while higher-performing crypto and finance inventory received more budget.

This helped Bitunix turn large-scale brand exposure into measurable acquisition results.

Campaign Results

After three months, the Bitunix campaign delivered strong brand visibility in the United Kingdom while also generating meaningful acquisition performance.

The campaign generated 31.6M impressions and reached 9.4M unique users, with an average frequency of 3.3.

From this awareness activity, AdsNetwork delivered 128,400 clicks at an average $0.78 CPC and a 0.41% CTR.

The campaign generated:

8,260 new registrations

3,180 KYC verified users

940 first-time depositors

$2.8M+ in trading volume

$106 CPA per first-time depositor

Brand search and direct traffic also increased during the campaign period, showing that repeated exposure helped improve brand recognition and user consideration.

Final Outcome

The campaign closed with 940 first-time depositors generated through AdsNetwork over a 3-month campaign period.

By combining high-reach display placements, native ads, crypto-focused publisher inventory, and performance-driven retargeting, Bitunix was able to increase awareness while also building a measurable user acquisition funnel.

The campaign demonstrated that brand awareness campaigns can deliver direct acquisition value when supported by strong audience targeting, relevant crypto inventory, and continuous optimization.

Performance Summary

Bitunix’s AdsNetwork campaign delivered measurable brand and acquisition growth in the United Kingdom.

The campaign successfully reached crypto-aware users, trading audiences, Web3 communities, and retail investors, turning paid media exposure into registrations, KYC verified users, first-time depositors, and trading activity.

With 31.6M impressions, 9.4M unique reach, 8,260 new registrations, 3,180 KYC verified users, and 940 first-time depositors, Bitunix built stronger market visibility and a scalable framework for future growth campaigns.