Alpha Exchange Acquired 198 New Traders at a $64 CPA with AdsNetwork

Overview

Alpha Exchange partnered with AdsNetwork to drive new trader acquisition across high-intent crypto markets. The campaign focused on reaching active DeFi users, frequent traders, and crypto-native audiences who were already familiar with decentralized trading, leverage, and no-KYC platforms.

Over a 30-day paid display campaign, Alpha Exchange acquired 198 new traders at a blended $64 CPA, supported by more than 3.4 million impressions, a 0.76% CTR, and a $0.34 CPC.

Key Campaign Results

New traders acquired: 198
Cost per acquisition: $64
Cost per click: $0.34
Impressions delivered: 3.4M+
Click-through rate: 0.46%
Campaign type: Paid display
Campaign duration: October 2024, 60 days
Primary KPI: Cost per new trader

Campaign Objective

Alpha Exchange wanted to acquire new traders by driving platform sign-ups from users who already understood DeFi, decentralized exchanges, leverage trading, and privacy-focused crypto products.

The main goal was to generate measurable trader acquisition at a controlled cost while testing which audience segments and creative messages performed best.

Why AdsNetwork

AdsNetwork was selected because it gave Alpha Exchange access to crypto-native audiences and display inventory aligned with Web3 behavior.

Instead of relying on broad interest-based targeting, AdsNetwork helped the campaign reach users based on relevant crypto and DeFi activity. This allowed Alpha Exchange to focus budget on audiences more likely to understand and consider a decentralized leverage trading platform.

AdsNetwork also supported retargeting, allowing the campaign to build an audience of users who had already interacted with Alpha Exchange ads and then re-engage them with stronger conversion-focused messaging.

The campaign benefited from four main AdsNetwork capabilities:

On-chain audience targeting: Ads were served to segments such as Frequent Traders, DeFi Traders, Crypto Traders, Crypto Whales, and DeFi Whales.

Retargeting support: Users who engaged with Alpha Exchange display ads were added to a warm audience pool for later conversion campaigns.

Crypto-native placements: Ads appeared in environments where DeFi and trading-related messaging was already relevant to the audience.

Efficient testing: Alpha Exchange was able to test multiple creative angles and audience segments while keeping media spend controlled.

Campaign Strategy

Phase 1: Audience Learning

The campaign began by testing five on-chain audience segments: Frequent Traders, DeFi Traders, Crypto Traders, Crypto Whales, and DeFi Whales.

Display ads ran across all segments to generate reach, collect performance data, and build an initial retargeting audience.

Three creative angles were tested during this phase:

Leverage-led messaging: Promoted up to 200x leverage with no KYC.

Friction-free messaging: Highlighted no VPN, no login, and no hassle.

Trader identity messaging: Positioned Alpha Exchange as a platform built for serious traders.

This first phase helped identify which audiences responded best and which messages created the strongest engagement.

Phase 2: Consideration

After the initial learning period, performance data showed that Frequent Traders generated the highest reach, while DeFi Traders responded strongly to no-KYC messaging.

The campaign continued running the leverage-led and friction-free creatives across active segments. At the same time, the trader identity angle was introduced more prominently to users who had already seen product-focused ads but had not yet converted.

This phase focused on moving users from awareness to consideration by reinforcing Alpha Exchange’s positioning as a fast, private, decentralized trading platform.

Phase 3: Acquisition and Retargeting

In the final phase, retargeting became the main driver of trader acquisition.

The retargeting audience generated 91 of the 198 total new traders, with $3,790 in spend and a segment CPA of $36.

DeFi Traders contributed an additional 7 conversions from $645 in spend.

During this phase, the strongest-performing creatives focused on the friction-free and leverage-led messages. These ads reminded warm audiences of Alpha Exchange’s core benefits and helped convert users who had already shown interest.

Final Outcome

The campaign closed with 198 new traders acquired in 30 days at a blended $64 CPA.

AdsNetwork helped Alpha Exchange reach high-intent crypto audiences across Eastern Europe, Southeast Asia, and Latin America while using retargeting to improve acquisition efficiency.

The strongest performance came from users who had already engaged with Alpha Exchange during the campaign, proving that a structured funnel combining audience targeting, creative testing, and retargeting could drive measurable trader growth for an early-stage decentralized exchange.

Performance Summary

Alpha Exchange’s AdsNetwork campaign delivered strong early-stage acquisition results by combining crypto-native targeting with conversion-focused retargeting.

The campaign proved that decentralized trading platforms can acquire users efficiently when messaging is matched with audiences already familiar with DeFi, leverage trading, and privacy-focused crypto products.