CARV Reached 21.7M Web3 Users and Activated 6,820 Qualified Ecosystem Users at a $14.66 CPA with AdsNetwork

Overview

CARV partnered with AdsNetwork to increase awareness for its AI, gaming, and data ownership ecosystem while also acquiring qualified Web3 users through targeted crypto, AI, gaming, and retail investor audiences.

CARV is positioned as a modular data and identity infrastructure project for gaming, AI, and on-chain data sovereignty. Its ecosystem includes CARV ID, the D.A.T.A. Framework, and $CARV token utility across governance, gas, payments, staking, and ecosystem incentives.

Over a 45-day campaign, CARV generated 6,820 qualified ecosystem users at a $14.66 CPA, supported by a 0.45% click-through rate and more than 21.7 million impressions.

The campaign focused on users already active in Web3 gaming, AI, data ownership, Ethereum, Base, Arbitrum, Solana, DePIN, and retail crypto investor communities.

Key Campaign Results

Total impressions: 21,700,000
Total clicks: 98,240
Click-through rate: 0.45%
Average CPC: $1.02
Total qualified user conversions: 6,820
Cost per acquisition: $14.66
CARV ID / account activations: 4,180
Wallet-connected users: 5,460
Token-interest actions: 2,370
Campaign type: Token awareness & ecosystem user acquisition
Industry: Blockchain, AI, Gaming & Web3 Data Infrastructure
Campaign duration: 45 days
Total ad spend: $100,000
Primary objective: Build awareness for CARV across AI, gaming, and crypto-native audiences
Secondary objective: Acquire qualified users, wallet connections, CARV ID activations, and token-interest actions

About CARV

CARV is a Web3 infrastructure project focused on data sovereignty, AI, gaming, and identity. The project describes its stack as supporting sovereign AI Beings through identity, data integrity, and high-throughput execution infrastructure.

The CARV ecosystem includes CARV SVM Chain, D.A.T.A. Framework, and CARV ID / Agent ID, which are designed to support trusted data, identity, and AI-agent activity across on-chain and off-chain environments.

The $CARV token is used within the ecosystem for governance, gas, liquidity pairing, payments, staking-related mechanics, and incentives for data owners, providers, and consumers.

Why AdsNetwork

AdsNetwork was selected because it gave CARV access to crypto-native audiences and Web3-aligned placements where AI, gaming, data ownership, and token utility messaging could perform effectively.

Instead of relying only on broad crypto traffic, AdsNetwork helped CARV reach users based on relevant behavior, including Web3 gaming activity, AI interest, wallet usage, DeFi participation, token research, and Layer 1 / Layer 2 ecosystem engagement.

The campaign benefited from four main AdsNetwork capabilities:

Crypto-focused audience targeting: Ads reached Web3 gamers, AI crypto audiences, Ethereum users, Base and Arbitrum users, Solana users, DePIN followers, and retail crypto investors.

Multi-audience segmentation: The campaign tested several audience groups to identify which users were most likely to connect wallets, explore CARV ID, and engage with the ecosystem.

Creative flexibility: CARV messaging was tested across different angles, including AI data ownership, gaming identity, Web3 rewards, token utility, and user-controlled data.

Performance optimization: AdsNetwork adjusted delivery based on real-time campaign data, helping reduce inefficient spend and improve user acquisition efficiency throughout the campaign.

Campaign Strategy

Phase 1: Awareness & Audience Testing

The campaign began by targeting users across high-relevance segments, including Web3 gaming users, AI crypto audiences, DePIN communities, retail investors, Layer 2 users, NFT users, and users interested in data ownership.

This phase focused on generating broad awareness for CARV and identifying which audience groups produced the strongest engagement.

The strongest early response came from:

Web3 gaming audiences.

AI and data infrastructure audiences.

Retail crypto investors.

Layer 2 ecosystem users.

Wallet-active users interested in airdrops, quests, and staking.

The goal was to understand which audiences were most likely to move from awareness into measurable ecosystem engagement.

Phase 2: Creative Positioning

Once early data showed which audiences were engaging, the creative strategy focused on CARV’s core positioning around AI, gaming, identity, and data sovereignty.

Ad creatives highlighted:

CARV as an AI and gaming data infrastructure project.

CARV ID and user-owned data.

Web3 gaming and ecosystem participation.

$CARV token utility.

AI-agent and data ownership narratives.

The campaign tested multiple creative formats, including native ad placements, display banners, educational ad copy, and direct-response creatives focused on ecosystem activation.

Messaging was kept simple and benefit-driven so users could quickly understand why CARV was relevant to Web3 gaming, AI, and data ownership.

Phase 3: User Acquisition Optimization

In the final phase, the campaign shifted more budget toward audiences and placements generating the strongest qualified actions.

AdsNetwork optimized toward:

Wallet connections.

CARV account / ID activation.

Landing page engagement.

Token-interest clicks.

Quest and ecosystem participation.

Returning visitors from retargeting pools.

Low-quality publisher placements were reduced, while higher-performing Web3, AI, and gaming inventory received more budget.

This helped CARV turn broad awareness into measurable user acquisition.

Campaign Results

The CARV campaign generated 21.7 million impressions across targeted Web3, AI, gaming, and crypto investor audiences.

From those impressions, the campaign delivered 98,240 clicks at an average $1.02 CPC and a 0.45% CTR.

The campaign generated:

6,820 qualified ecosystem user conversions

5,460 wallet-connected users

4,180 CARV ID / account activations

2,370 token-interest actions

$14.66 CPA per qualified user

$23.92 CPA per CARV ID / account activation

With a total spend of $100,000, the campaign created strong visibility for CARV while also delivering measurable acquisition results beyond basic traffic.

Final Outcome

The campaign closed with 6,820 qualified users acquired through AdsNetwork over a 45-day period.

By combining AI, gaming, DePIN, Layer 2, retail crypto, and wallet-active audience segments, CARV was able to increase awareness while building a measurable user acquisition funnel.

The campaign demonstrated that infrastructure and token projects can drive both brand exposure and qualified user growth when educational creative, Web3-native targeting, and conversion optimization are combined.

Performance Summary

CARV’s AdsNetwork campaign delivered measurable growth by combining awareness-focused media buying with targeted Web3 user acquisition.

The campaign successfully reached users already aligned with AI, gaming, blockchain data, token utility, and wallet-based Web3 behavior.

This helped CARV turn paid media exposure into qualified ecosystem activity, including wallet connections, CARV ID activations, and token-interest actions.