AdsNetwork Helps Onrake Launch and Scale Player Acquisition Across Four International Markets

Overview

Advertiser: Onrake

Industry: iGaming & Online Casino

Campaign Markets: Bangladesh, Malaysia, Pakistan, and Canada

Campaign Goal: Drive New Player Registrations, First-Time Deposits, and Player Retention

Advertising Partner: AdsNetwork

Total Advertising Spend: $32,160.54

Optimization Metrics: Registration CPA, First-Time Deposit CPA, and Conversion Performance

Performance Highlights

• 2.60M+ Ad Impressions Delivered
• 32,801 Clicks Generated
• 580 New Player Registrations
• 219 First-Time Deposits
• $55.45 Average Registration CPA
• $146.85 Average First-Time Deposit CPA
• $0.98 Average CPC
• $12.35 Average CPM
• 1.26% Click-Through Rate

Active Regions

Bangladesh, Malaysia, Pakistan, and Canada.

Client Background

Onrake is a newly launched online casino brand entering the competitive international iGaming market.

As a new operator, establishing brand visibility, attracting potential players, and generating first-time deposits were essential priorities during its initial customer acquisition efforts.

Unlike established casino brands with existing player communities and strong market recognition, Onrake needed to build awareness from the ground up while simultaneously generating measurable acquisition results.

To support its market entry, Onrake partnered with AdsNetwork to launch advertising campaigns across four strategically selected markets: Bangladesh, Malaysia, Pakistan, and Canada.

The campaign combined exposure in emerging Asian iGaming markets with access to the more competitive Canadian market, allowing the brand to reach different player audiences through a single programmatic advertising partner.

Business Objective

The primary objective was to establish a measurable player acquisition channel capable of generating registrations, converting new users into first-time depositors, and encouraging continued player activity.

For a newly launched casino, the challenge extended beyond attracting website visitors. Onrake needed advertising traffic that could translate into actual player engagement and deposit activity.

Key Challenges Included:

• Launching a new casino brand without an established audience or significant brand recognition.
• Competing for player attention against established iGaming operators.
• Reaching relevant audiences across four markets with different player behaviors.
• Converting advertising traffic into registrations and first-time deposits.
• Managing acquisition costs while expanding initial market exposure.
• Measuring the full player acquisition journey from initial engagement to deposit and redeposit activity.

The brand required an advertising partner capable of delivering international traffic at scale while providing conversion tracking and performance visibility.

AdsNetwork Approach

AdsNetwork provided Onrake with access to programmatic advertising inventory across its selected international markets.

The acquisition strategy centered on attracting potential casino players and measuring campaign effectiveness beyond traditional advertising metrics such as impressions and clicks.

Rather than evaluating performance exclusively through traffic volume, the campaign tracked registrations, first-time deposits, and subsequent deposit activity to assess player acquisition quality.

The Acquisition Framework Focused On:

• Reaching potential casino players across Bangladesh, Malaysia, Pakistan, and Canada.
• Building initial brand awareness through programmatic advertising.
• Generating measurable traffic to Onrake’s online casino platform.
• Monitoring engagement using CPC, CPM, and click-through rate.
• Tracking registrations to understand new-player acquisition costs.
• Measuring first-time deposits as a key indicator of acquisition effectiveness.
• Monitoring redeposit events to gain visibility into continued player engagement.

This approach connected advertising activity with measurable outcomes across different stages of the player acquisition funnel.

Campaign Performance: Building Awareness and Driving Traffic

The campaign generated 2,604,394 impressions across the four targeted markets, introducing Onrake to a broad audience of potential players.

From these impressions, the advertisements generated 32,801 clicks, resulting in an overall click-through rate of 1.26%.

With a total media spend of $32,160.54, the campaign achieved an average CPC of $0.98 and an average CPM of $12.35.

Traffic Acquisition Results

• Total Impressions: 2,604,394
• Total Clicks: 32,801
• Average CTR: 1.26%
• Average CPC: $0.98
• Average CPM: $12.35
• Total Media Spend: $32,160.54

These results established Onrake’s initial advertising reach while generating a measurable stream of visitors to support its player acquisition objectives.

For a new casino brand, the campaign provided both market exposure and a foundation for evaluating conversion performance across international audiences.

Turning Advertising Traffic Into Registered Players

Beyond awareness and website visits, the campaign generated 580 player registrations.

Based on the total campaign spend, Onrake achieved an average registration CPA of $55.45.

Registrations represented an important acquisition milestone, demonstrating that campaign traffic was producing measurable player interest rather than simply generating visits.

Registration Performance

• 580 Registered Players
• $55.45 Average Registration CPA
• 1.77% Click-to-Registration Conversion Rate

These results provided Onrake with an initial base of registered users and measurable acquisition data for future campaign planning.

First-Time Deposit Performance

The campaign’s most important acquisition outcome was the generation of 219 first-time deposits.

With total advertising spend of $32,160.54, the resulting average first-time deposit CPA was $146.85.

First-time deposits are a particularly valuable performance metric for online casino operators because they represent a progression from initial user registration to actual deposit activity.

Deposit Acquisition Results

• 219 First-Time Deposits
• $146.85 Average FTD CPA
• 37.76% Registration-to-FTD Ratio

The recorded first-time deposit volume demonstrated that the campaign was able to generate deposit activity alongside new-player registrations.

For Onrake’s initial market entry, this created an important foundation for evaluating customer acquisition economics and identifying opportunities for continued growth.

Beyond First-Time Deposits: Measuring Player Engagement

Tracking redeposits provided an additional layer of visibility into player activity beyond the initial acquisition stage.

While first-time deposits measure initial conversion, redeposit events help advertisers understand whether acquired audiences are generating subsequent deposit activity.

Post-Acquisition Performance

• 219 First-Time Deposits
• Registration, Deposit, and Redeposit Conversion Tracking

By monitoring multiple conversion stages, Onrake gained broader insight into the effectiveness of its advertising investment.

This conversion data can support future decisions related to audience targeting, budget allocation, and player acquisition strategies.

Final Campaign Outcomes

Onrake’s campaigns with AdsNetwork delivered measurable results across awareness, engagement, new-player acquisition, and deposit activity.

Campaign Results at a Glance

Across Bangladesh, Malaysia, Pakistan, and Canada, the campaigns generated more than 2.6 million advertising impressions and over 32,000 clicks, resulting in 580 registrations and 219 first-time deposits.

Results Summary

By partnering with AdsNetwork, Onrake successfully established an initial player acquisition channel across four international markets.

The campaign combined large-scale advertising exposure with measurable conversion performance, generating 580 registrations at an average CPA of $55.45 and 219 first-time deposits at an average CPA of $146.85.

With more than 2.6 million impressions and 32,801 clicks the campaign demonstrated how programmatic advertising can support a new casino brand throughout the acquisition funnel.

For Onrake, these results provided an important starting point for expanding brand awareness, evaluating player acquisition efficiency, and building future advertising strategies around measurable performance.

The collaboration highlights AdsNetwork’s ability to support emerging iGaming brands as they enter international markets and seek to turn advertising traffic into registered and depositing players.